英国剑桥教育集团招聘Conversion Manager, ONCAMPUS UK/EU-北京新东方

英国剑桥教育集团招聘Conversion Manager, ONCAMPUS UK/EU-北京。

Job Title: Conversion Manager, ONCAMPUS UK/EU 

 

Department: Conversion 

 

Responsible for: ONCAMPUS UK/EU Recruitment from the whole China

 

Location: Beijing 

 

Role purpose

 

The Conversion Manager, ONCAMPUS UK/EU is an important role in the ONCAMPUS business with core responsibility for:

 

• Delivery of regional annual ONCAMPUS UK/EU sales targets for the markets of North China 

 

• Contributing significantly to the development and implementation of the annual ONCAMPUS UK/EU Sales and Marketing plan in North China

 

• Working with ONCAMPUS UK/EU centres to assist students/agents with accommodation, pre-arrival and other after sales services

 

Core Duties

 

Conversion Management Duties

 

• Developing new channels for getting more direct students by organising online and offline activities 

 

• Managing the pipeline reports for the whole country, make sure the reports are up-to-date and with effective notes

 

• Converting students by highlighting the programme’s strength  

 

• Helping the registered students on pre-arrival arrangements 

 

• Commission management – chasing unpaid commission as well as dealing with bonus payment

 

• Providing trainings to the agents’ admission team, most time offline in Beijing and online outside of Beijing

 

• Support agents’ promotional activities including fairs, exhibitions and interview in peak times

 

• Support FAM trips to ONCAMPUS UK/EU centres.

 

• Dealing with complaints and internal transfer/progression cases

 

Marketing Management Duties

 

• Take a leading role in promoting OC UK/EU programmes on Wechat/Weibo/Video showroom.

 

• Take an important role to roll out the incentives and cross-check how it is received in the market with Country Manager 

 

• Monitor and report back on market and competitor developments and trends to inform Regional Manager of the ONCAMPUS UK/EU business.

 

Key Performance Indicators

 

• Achievement of the China sales target for recruitment of ONCAMPUS UK/EU students. 

 

• Target is set against Conversion rate as well as the actual number of the enrolled student.

 

• Conversion rates for ONCAMPUS UK/EU across Centre.

 

Job Title: Business Development Officer, ONCAMPUS UK/EU (North China)

 

Department: Sales and Marketing 

 

Responsible for: ONCAMPUS UK/EU Recruitment from North China

 

Location: Beijing 

 

Role purpose

 

The Business Development Officer , ONCAMPUS UK/EU is an important  role in the ONCAMPUS business with core responsibility for:

 

• Delivery of regional annual ONCAMPUS UK/EU sales targets for the markets of North China 

 

• Contributing significantly to the development and implementation of the annual ONCAMPUS UK/EU Sales and Marketing plan in North China

 

• Working with ONCAMPUS UK/EU centres to assist students/agents with accommodation, pre-arrival and other after sales services

 

Core Duties

 

Sales Management Duties

 

• Achieve the regional ONCAMPUS UK/EU student recruitment target.

 

• Drive aggressive regional sales growth in line with the requirements of the ONCAMPUS UK/EU business plan.

 

• Work with the CATS Team and USA Team to ensure effective cross-selling and successful and profitable management of the Cambridge Education Group (CEG) network of agents against targeted recruitment objectives.

 

• Assist the North China ONCAMPUS UK/EU Regional Manager to manage key account relationships with a network of recruitment agents.

 

• Provide training to agencies through regular visits and training sessions.

 

• Support agents’ promotional activities including fairs, exhibitions and interview days.

 

• Support agent, student and Embassy/Sponsor visits to ONCAMPUS UK/EU centres.

 

• Collaborate with the wider Sales and Admissions teams to follow up enquiries and applications to convert and recruit new students.

 

• Build strong, positive and mutually beneficial relationships with ONCAMPUS UK/EU partner university staff in the North China region.

 

• Deliver regular reports on sales and marketing activity and forecasts to the Regional manager.

 

• Contribute to the evaluation and development of potential new partners and products.

 

Marketing Management Duties

 

• Take  a lead role in development of sales channel development (e.g. direct recruitment, school partnerships) within the North China.

 

• Lead on regional marketing initiatives and contributing to business development.

 

• Monitor and report back on market and competitor developments and trends to inform Regional Manager and marketing strategy and the development of the ONCAMPUS UK/EU business.

 

Key Performance Indicators

 

• Achievement of the regional sales target for recruitment of ONCAMPUS UK/EU students, College students and English-language students.

 

• ONCAMPUS UK/EU yield (student volume) per agent per year against defined regional targets.

 

• Conversion rates for ONCAMPUS UK/EU across Centre.

 

The Company

Cambridge Education Group (CEG) is one of the world’s leading providers of pre-university academic, creative and English language courses.  We provide pre-university programmes including a level, International Baccalaureate and University Foundation, as well as English Language study, to the growing market of international students seeking to enter the world’s leading universities.

 

The Group operates under four different brands: CATS College – high schools in Cambridge, Canterbury and London, and Boston, USA;  Cambridge School of Visual & Performing Arts (CSVPA) – Art & Design, Drama and Music courses in Cambridge, UK;  ONCAMPUS – teaching foundation courses to university degrees on campuses in the UK, USA and mainland Europe; and Stafford House – year-round English Language schools in Brighton, Canterbury, London and Boston and Study Holiday centres across the UK and the USA for juniors.

 

 

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